The desires of the community are a crucial aspect of planning and design. So important in fact, that soliciting input should be among the first acts of any planning process. The initial gathering of community input serves as the basis of the plan, guiding it along in further stages. Keeping the planning process open allows the public to remain informed and ensure it is progressing in the way the community desires. Even within the public process, emphasis should be heavily placed on benefiting the majority of the population rather than catering to the most vocal. To assist in this, planners should use all possible mechanisms to reach as many people as possible, from the standard town meeting to using emerging technologies.