Plans should reflect the influence from all sectors, including private businesses. Non-profit organizations and independent groups are capable of producing as much change as formal planning efforts. The Burnham Chicago Plan of 1909 was initiated by a group of Chicago businessmen, who hired architect Daniel Burnham to turn Chicago into a world-class city. The plan was marketed to leaders in all sectors, particularly civic and governmental. The result was a plan backed by the majority of decision makers, allowing it to be implemented quickly and successfully. The Burnham plan is still an influential element of planning in Chicago. The role of the private sector should not be minimized, as it is a vital aspect of the planning process.